Links and Resources

A Positive Strategy for Expanding Market Share

What's the third largest market segment in the United States? The answer might surprise you. It's not a particular ethnicity, gender or age group. It's people with disabilities. The size of this population—54 million strong—surpasses Hispanics, African Americans and Asian Americans, as well as Generation X and teens. Add in their families, friends and associates, and you get a trillion dollars in purchasing power.

For employers interested in more information about hiring persons with disabilities: